"For dogs that are at home alone while their owners are at work, a start-up company, SNIF Labs of Boston, is developing a lightweight tag that logs, among other details, how much exercise the animal is getting. Small enough even for Chihuahuas..." -New York Times

"You already have dog ownership in common, the thinking goes, so maybe you'd be willing to share advice, restaurant recommendations, a drink, or more... The move appears to be the next step in the social-networking revolution." -Technology Review

"The SNIF® system would make dog walking more fun" -National Geographic

"If you ever longed for a way to monitor your dogs social life, map out its buddy network, and sense who its true friends really are, you might have been waiting for SNIF." - Wired

"This new kind of social networking gives dog owners an opportunity to meet other animal lovers, share pet-worthy tips, make new friends, and maybe even meet that special, lifetime companion." - Discovery