The SNIF Tag was invented by SNIF Labs, a Boston-based company conceived of by a group of MIT Media Laboratory graduate students. Among the founding members of the company are engineers, designers, and, of course, dog lovers brought together by the dream of a real-time device interfacing with online social networking.
Their Eureka moment came at a dog park. Taking note that dog walking, especially in urban areas, provided a safe, friendly platform that invited social interaction, the team set to work developing a technology to enhance the experience.
The result is the SNIF Tag. As their prototypes developed and grew more advanced, it became clear there was an opportunity to do more than just connect friends with the device. Adding recently-invented motion sensing circuitry and developing proprietary analysis software, the team created a powerful tool that could at once monitor the activities of a pet and provide a social connection among people. While the product has changed and grown over its years of development, its origins as an ingenious idea at MIT are its foundation. The directors of SNIF Labs would like to thank Professor Hiroshi Ishii at the MIT Media Laboratory for his extraordinary expertise and the vital inspiration behind the invention of the SNIF Tag.
Mr. Paessel is an artist, designer, and an engineer, and he brings these perspectives to the SNIF product and company. Mr. Paessel’s varied activity in industry includes management, software development, and circuit board design. His thesis at MIT explored how tangible interfaces and user interface harvesting enhance document retrieval algorithms.
Mr. Paessel has won several awards and grants for his sculpture, culminating in an exhibition at the Institute of Contemporary Art in Boston. Mr. Paessel holds an MS degree from MIT, and a BFA degree from the Massachusetts College of Art.
Mr. Liang is a technology entrepreneur and innovator with significant experience in the technology industry. He has experience working both in the United States and Asia. He was a founding member of the Smart Cities group at the MIT Media Laboratory where he was a key member of the city car design team, which lead to multiple patent generating concepts. His projects are diverse from helping rethink transportation systems in Paris to art projects such as a smart water fountains.
His engineering skills focus around rapid design and production. Mr. Liang has also spoken and lectured about ventures both at MIT and on CNBC. Mr. Liang holds an MS degree from the MIT Media Laboratory.
Mr. Gips is a computer scientist with experience in large-scale exploratory computing projects. He has authored several peer-reviewed papers on mobile and wearable computing. His projects include health sensors and sensor networks for the armed forces, electronic badges for data mining conferences and large gatherings, and mobile applications for rich information storage and retrieval tied to user context.
Mr. Gips holds a BS in Computer Science from Stanford University and a MS degree from MIT, which he earned while at the MIT Media Laboratory. Mr. Gips was part of the team that developed the MIThril 2003 wearable computing platform, winner of the MIT Enterprise Forum’s Most Visionary Technology Award in 2004. He has also worked on augmented reality applications at the Advanced Displays and Spatial Perception Laboratory, NASA Ames Research Center, Mountain View, CA.
Marcel Botha is an MS graduate from the MIT School of Architecture’s Computation group. His dissertation focused on mass customization and digital fabrication, conducted in collaboration with the Digital Design Fabrication Group, and the Center for Bits and Atoms. Botha was also a collaborative researcher with the Media Lab’s Smart Cities Group and Design Laboratory, where he worked extensively on projects such as “Concept Car” with General Motors, “Rethinking the Paris Bus” with the RATP. He has consulted for many international companies, and has won several awards in architecture, design, and photography. His other academic qualifications include: BA in Architecture, BA in Building Arts and a Diploma in Photography from the University of Port Elizabeth, South Africa, as well as a RIBA Part III diploma from the Architectural Association in London, and a certificate in Design Direction from the Domus Academy in Milan.
Mr. Wang is a former consultant who worked with Fortune 100 companies on operational efficiency, strategy, and finance projects. He was formerly with Arthur Andersen, Ernst & Young, and Bain and Company, where his work included assessing the financial health of clients and building their balance sheets. Mr. Wang also worked at a start up software company in China where he developed a five year strategic plan and evaluated potential partners.
Michael received an MBA from the Tuck School of Business at Dartmouth and a BBA and MPA from the University of Texas at Austin. In addition, Michael is a licensed CPA.
Mr. Fletcher graduated from the Penn State University with a degree in Marketing and Management with a focus on Entrepreneurship. In his time since relocating to Boston with his 2 purebred Boxers, Mitch has moved into increasing roles of responsibility in hi-tech sales for multiple technology companies. Mr. Fletcher helped the Business Development group of his most recent organization, Coradiant, gain industry recognition while preparing for an Initial Public Offering. The technology at SNIF, paired with Mitch's long running passion for dog training has proven to be a better combination than any current designer breed out there. Mr. Fletcher is finally able to combine his love for dogs, technology, and social networking into his day job with SNIF Labs.
Anya Kattef is a graduate of MIT and also earned an MBA in Operations Management from NYU. She has over eight years of experience in logistics and manufacturing at companies including Bristol Myers Squibb, P&G and L'Oreal. Her expertise includes manufacturing management, project management and international logistics.
Anya is also a self-proclaimed "crazy dog person" thanks to a certain two year old Brussels Griffon named Oscar. Oscar is an active therapy dog through the Delta Society Pet Partners program and loves his weekly visits to St. Vincent's hospital. The Kattef family is very active in the NYC dog community and you can frequently find them at the local dog runs or Brussels Griffon meet ups.
Mr. Aylward is a recent graduate of the MIT Media Laboratory, where he earned his Master's degree with the Responsive Environments Group. Prior to this, he studied Electrical and Computer engineering at the University of Rochester. His technical experience includes extensive work with low-power and wireless sensor design for biomedical, human interface, performance art, and social networking applications. Mr. Aylward is an avid musician, having played the violin from a young age and more recently electric bass. You're also likely to find him backpacking, biking, snowboarding, or otherwise enjoying air outside of the lab.
Mr. Sterndale is an experienced web guru with a passion for elegant user interfaces. A veteran from the dot com days, he's worked on many exciting projects for companies such as Toshiba, WebMD, RIM, Fidelity, American Express and others including some compelling social networking ventures. His expertise begins with a mastery of front-end technologies such as AJAX and spans to back-end server-side applications and beyond. When he's offline, you might find this web-slinger traversing the White Mountains or on the water with a fishing rod.